Early on, he worked with Earl Bell, Sky Poles, and Santos in Texas, as well as making poles for Billy Olson; in 1980, he provided poles to Valeriy Kozakiev to help him capture the World record and Olympic gold at the Moscow Olympic Games.
Bruce’s equipment work includes hands-on collaboration with athletes and their coaches. Pole Vault Carolina describes how Bruce and engineer Beto Sanchez built poles for Sam Kendricks, traveled to Mississippi to test them, and returned with another batch of his new line, EssxSport Poles, after further development. Their persistence illustrates an approach built around listening, observing, and following through. Team Kendricks story..